Bridging Nordic Heritage with Chinese Innovation
Founded by Nordic entrepreneurs living in Denmark and China, we understand both cultures deeply and are committed to preserving Nordic authenticity while achieving Chinese market success.
Our Story
Njordvik was born from a simple observation: Nordic brands possess exceptional quality and values that resonate with China's growing premium consumer market, but they often struggle to navigate the complex cultural and business landscape.
Founded by Nordic entrepreneurs who have lived and worked in both Denmark and China for decades, we bridge this gap by combining deep cultural understanding with proven business expertise. Our mission is to preserve the authentic Nordic heritage that makes brands special while ensuring they achieve meaningful success in China.
We believe that successful market entry isn't just about translation or distribution—it's about cultural adaptation that respects both the brand's origins and the market's expectations. This philosophy has guided us through every partnership and continues to drive our commitment to excellence.
2019
Concept Inception
Market exploration by Nordic entrepreneurs living in China
2020
First Trade Success
Launched first Nordic health supplement brand
2021
Category Testing
Export of different categories from Store in Copenhagen
2023
NJORDVIK Incorporation
Incorporation and professional setup
2024
First Nutritional Supplement
First brand on-boarding
Our Nordic Heritage
Our deep connection to Nordic values isn't just professional—it's personal. We understand the importance of sustainability, quality craftsmanship, and honest communication that defines Nordic business culture.
We respect the traditional craftsmanship and attention to detail that Nordic brands represent, and we work tirelessly to ensure these values are communicated effectively to Chinese consumers who increasingly value authenticity and quality.Our commitment to sustainability reflects the Nordic approach to business—thinking long-term, building lasting relationships, and creating value that benefits all stakeholders.
Our Core Values
The principles that guide every partnership and decision we make
Authenticity
We preserve the genuine Nordic heritage and values that make brands unique while adapting them for Chinese consumers.
Quality
We maintain the highest standards in everything we do, from partner selection to market execution.
Sustainability
We champion Nordic sustainability values and help brands communicate their environmental commitment.
Cultural Respect
We bridge cultures with deep respect for both Nordic traditions and Chinese market dynamics.
Ready to Bridge Cultures with Us?
Let's discuss how our Nordic heritage and Chinese expertise can help your brand succeed.
Company
Contact
info@njordvik.com
Copenhagen, Denmark Nanning & Hangzhou, China
© 2025 Njordvik. All rights reserved.